Which describes a rectangular online display ad placed on a website or app?

Which describes a rectangular online display ad placed on a website or app?

• A. Interstitial ad
• B. Native ad
• C. Web banner/banner ad
• D. Pop-up ad

Answer: (C)

The key idea here is distinguishing display ad formats by how they appear within a page. A rectangular, in-page ad is the classic web banner or banner ad. It sits inside the page layout in a defined rectangle—often in a sidebar, header, or within the article area—without taking over the whole screen. This is what people mean by a “web banner/banner ad,” and it’s designed to be visible while you’re browsing, but not as an immediate full-screen interruption. Interstitial ads, on the other hand, take over the screen between content views. Native ads are designed to blend with the site’s look and feel, matching editorial style rather than appearing as a separate banner. Pop-up ads appear in a separate window or layer, often overlapping the page content. So the rectangular in-page display described fits the banner format best.

The key idea here is distinguishing display ad formats by how they appear within a page. A rectangular, in-page ad is the classic web banner or banner ad. It sits inside the page layout in a defined rectangle—often in a sidebar, header, or within the article area—without taking over the whole screen. This is what people mean by a “web banner/banner ad,” and it’s designed to be visible while you’re browsing, but not as an immediate full-screen interruption.

Interstitial ads, on the other hand, take over the screen between content views. Native ads are designed to blend with the site’s look and feel, matching editorial style rather than appearing as a separate banner. Pop-up ads appear in a separate window or layer, often overlapping the page content. So the rectangular in-page display described fits the banner format best.