MIPC Marketing Practice Test

A leaflet (flyer) is a small printed piece designed to deliver a concise promotional message about a product, service, or event. It’s meant to be quick to read, easy to take away, and handed out or placed where potential customers will see it. It typically includes a bold headline, a few key points, an eye-catching image, and clear contact information or a call to action, making it a handy tangible reminder that can drive interest or action. This fits the idea of a promotional handout better than free samples (actual goods), an exhibition (a venue or event), or the verb publicize (the act of promoting) because those are either not physical handouts or describe the action rather than the item itself.