MIPC Marketing Practice Test

Placing an advertisement is the act of arranging for it to appear in a specific medium or location. In media planning, to place an ad means selecting where it will run—such as which newspaper, magazine, website, or channel—and positioning it within that medium. This is the act that gets the ad into the right venue so the intended audience can see it.

Running an ad refers to the actual execution and timing of the ad’s publication or broadcast, not choosing the medium itself. Targeting is about selecting the audience or demographic to reach. The term "mouth-watering" isn’t used in advertising. For getting an ad into a specific place, the correct concept is placing the ad.