What term refers to a small printed handout used to promote a product, service, or event?

What term refers to a small printed handout used to promote a product, service, or event?

• A. Directory advertising
• B. Leaflet (flyer)
• C. Free samples
• D. Publicize

Answer: (B)

A small printed handout used to promote a product, service, or event is a leaflet, often called a flyer. The idea is a compact, easy-to-distribute sheet that shares a few key messages and a clear call to action, like visiting a website or attending an event. This fits the concept of a stand-alone promotional item, distinct from directory advertising, which is a paid listing inside a directory; from free samples, which are actual products given to customers to try; and from publicize, which is a verb meaning to spread information, not a physical handout.

A small printed handout used to promote a product, service, or event is a leaflet, often called a flyer. The idea is a compact, easy-to-distribute sheet that shares a few key messages and a clear call to action, like visiting a website or attending an event. This fits the concept of a stand-alone promotional item, distinct from directory advertising, which is a paid listing inside a directory; from free samples, which are actual products given to customers to try; and from publicize, which is a verb meaning to spread information, not a physical handout.