Which term refers to promotion of a product by a well-known individual, such as a celebrity?

Which term refers to promotion of a product by a well-known individual, such as a celebrity?

• A. Product endorsement
• B. Brand extension
• C. Slogan
• D. Celebrity endorsements

Answer: (D)

Using a famous person to promote a product is called celebrity endorsements. This approach relies on the celebrity’s fame and credibility to influence how people perceive the product, often boosting trust and recall. The term specifically highlights that the endorser is a well-known individual, which is why it fits this scenario best. While “product endorsement” describes endorsing a product in general, it isn’t necessarily tied to a celebrity and thus is less precise. The other terms refer to different ideas: a slogan is a catchy phrase used in marketing, and brand extension means expanding a brand into new product categories.

Using a famous person to promote a product is called celebrity endorsements. This approach relies on the celebrity’s fame and credibility to influence how people perceive the product, often boosting trust and recall. The term specifically highlights that the endorser is a well-known individual, which is why it fits this scenario best. While “product endorsement” describes endorsing a product in general, it isn’t necessarily tied to a celebrity and thus is less precise. The other terms refer to different ideas: a slogan is a catchy phrase used in marketing, and brand extension means expanding a brand into new product categories.